Wednesday, January 20, 1-2:30 p.m.
Anti-Social: How to Promote Your Business Without Social Media
Presented by: Melody Belotte
Is it possible to build a strong marketing strategy in 2021 that doesn’t completely revolve around social media? Join strategist and marketing expert, Melody Belotte, to explore alternate ways to promote your business and discover which ones could be a good fit for your specific industry, target audience and individual skill level.
Thursday, January 21, 10-11:30 a.m.
An Option for Your Business Venture….FRANCHISING!
Presented by: Richard Bock, FranNet
Join us for this detailed franchise ownership workshop from the business experts at FranNet. Designed just for you to answer all those initial questions on business and franchising basics. Stop climbing the corporate ladder, and create your own!
Thursday, January 21, 1-2:15 p.m.
New Year, New Message: Plan Your Business Marketing for 2021
Presented by: Pieter Bickford, Marketing Executive, HighRock Studios
With the busy holiday season behind us, January is a great time to plan out your marketing for the year. Join the experts at HighRock to learn how to organize your marketing goals and strategize your messaging for 2021.
Monday, January 25, 10:30-11:30 a.m.
Presented by: Lennart Elmlund, LGE Designs International Corporation
In what ways is marketing different from sales? How can you get the most bang for your marketing dollar? What forms of marketing should you consider? These and many more questions will be discussed.
Tuesday, January 26, 11:00 a.m. – 1:00 p.m.
Business Plan Basics & Capability Statements
Presented by: John Hickman, Eastern Region Director, Maryland Small Business Development Center and Arthenia LeFlore, Procurement Specialist, Maryland Procurement Technical Assistance Center
Learn the basic elements of a business plan and how to structure writing an effective plan to maximize your loan potential. Government contracting is a very competitive marketplace! Contractors must know how to distill the information that is most important to a particular decision-maker, state it in a clear concise manner and reinforce its importance to the prospect.
Wednesday, January 27, 11:30 a.m. – 1:00 p.m.
Key Census Program and Tools for Entrepreneurs and Business Owners: A Strategic Approach
Presented by: Andrew Hait, Economic Management Division, U.S. Census Bureau
This webinar will provide an overview of key Census (and non-Census) demographic and business data programs that entrepreneurs and business owners can use to better understand their markets
from the start-up phase to expansion considerations. Tune in for the interactive, live demo of the free Census Business Builder data tool that businesses can use to access these data.
Wednesday, January 27, 1-2:15 p.m.
Getting the Most from Your Web Presence and Development
Presented by: Ali Stamathis, Business Sustainability Center, Maryland SBDC
Join this session to gather helpful marketing tips to assess your digital footprint. We will identify what your web presence needs in order to be accessible and searchable to an online customer base. We will cover issues on how to identify your business needs on the web, and what you need to do to create next steps to achieve your digital goals. Ideas will assist you in thinking like a customer and making the most of your online efforts!
Thursday, January 28, 1-2:30 p.m.
Business Model Design Success in Uncertain Times
Presented by: Dr. Winsome Leslie, President and Ceo of DevSolutions Consulting
Entrepreneurs in the face of COVID19 must be agile to adapt and pivot in a situation of uncertainty. This presentation will describe these methods, with their emphasis on the client and on constant improvement and show participants how these tools are relevant in the current environment.
Registration is now open for the first-ever virtual SMARTProc GovCon on January 22, 2021.
For nearly two decades SMART PROC GOVCON has helped small businesses navigate the federal procurement system with focus areas on the contracting and programs at Fort Detrick, Aberdeen Proving Ground, Fort Meade, and the Civilian Agencies in the Mid-Atlantic Region. This year, the Mid-Atlantic’s best-kept secret will be held virtually. The Fort Detrick Alliance is proud to sponsor this event in its 18th year. It is the premier event to bring together government and industry to provide invaluable insight on federal procurement priorities for FY21 and beyond.
FREE NFIB Webinar: What You Need to Know on Applying for A Second (or initial) PPP Loan!
Don’t miss NFIB’s PPP and COVID-19 experts, Beth Milito and Holly Wade, as they go step-by-step on how to apply for a PPP loan:
- Who’s eligible?
- Where to apply?
- New application form
- How to calculate loan amount
- And more!
(If you have EIDL or Covid paid sick leave questions, we welcome them as well!)